Superhuman

SuperhumanThis is a book about what it feels like to be exceptional and what it takes to get there. Why can some people achieve greatness when others can't, no matter how hard they try? What are the secrets of long life and happiness? Just how much potential does our species have? In this inspirational book, New Scientist Managing Editor Rowan Hooper takes us on a tour of the peaks of human achievement. We sit down with some of the world's finest minds, from a

challenging

and strange adventures

Things might just start looking up

middle managers

but what he is

the surgical wards of New Delhi

"Newsjacking" features over 100 examples of outstanding creative advertising from around the world that use topicality and viral techniques to communicate with audiences at high speed

and the Guggenheim Museum in Bilbao

at home and abroad

rich documentation

deplored and replayed in modern history

Author's Preface