The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale by John A. List

The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale by John A. ListWhy do some ideas make it big while others fail to take off? According to award winning behavioural economist John List, the answer comes down to a single question: Can the idea scale? Countless enterprises fall apart the moment they scale; their positive results fizzle, they lose valuable time and money, and the great electric charge of potential that drove them early on disappears. In short, they suffer a voltage drop. Yet success and failure are

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