Swamp Lord Hollow Body Frog

Swamp Lord Hollow Body FrogThe Swamp Lord is built to dominate hookup ratio, with perfectly angled Fusion19 hooks and a supple, collapsible body to drive home hooksets. A sealed hook shank and watertight body chamber keeps the Swamp Lord efficient less squeezing, less slowing down. Available in standard and popping models, the Swamp Lord was summoned to turn blowups into bass.

scientific understanding of fish behavior

including realistic antennae

Shrimp on a jig head

The Berkley Power Blade is all an angler needs in his spinnerbait box

this easy-to-use top water lure is designed to deliver explosive top water action

Built to outperform any other bladed jig

and other saltwater species that feed heavily on eels

while the specialized construction creates the perfect action for spinner rig presentations that walleye pros rely on

while the flexible bodies create natural swimming motion and defensive postures that trigger strikes from even the most selective fish

® expands the strike zone allowing you to catch more fish

Stop messing around with the hassles of live bait and those other plastics

or simply reel it across the surface for irresistible spraying action