CONTAGIOUS: WHY THINGS CATCH ON

CONTAGIOUS: WHY THINGS CATCH ONThe New York Times bestseller that explains why certain products and ideas become popular. "Jonah Berger knows more about what makes information 'go viral' than anyone in the world." Daniel Gilbert, author of the bestseller Stumbling on Happiness What makes things popular? If you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others?

the stigma of mental health

sin and salvation--with an appearance by the beloved Sister Betty

in this post-Obama era

This remarkable chapter in American history

Barack Obama's speech on the Edmund Pettus Bridge to mark the fiftieth anniversary of the Selma to Montgomery marches should have represented the culmination of Martin Luther King Jr

savings and investing

faithful not only to its linguistic meaning but to its poetic expressiveness

Angelou tells us about the time she was expelled from school for being afraid to speak-and her mother baked a delicious maple cake to brighten her spirits

the Jubilee Singers presented concerts featuring the Negro spiritual that won the applause and admiration of the Western world

" In other words

Publisher : African Tree Press (November 24

both indigenous and modern